Why we built SEEN
We started SEEN because we saw the same thing every parent sees: teenagers riding e-bikes at dusk on roads that weren't designed for them, wearing nothing reflective because nothing reflective looked like something they'd choose.
So we made a different kind of safety product. One that works like a road sign when headlights find it, but looks and feels like a design choice the rest of the time. Stealth retroreflective vinyl in a tight palette of neutrals — because the only thing that matters at night is a bright, clean return, and the only thing that matters by day is that they'll actually wear it.
We're building SEEN from the Northern Beaches of Sydney using 3M™ Scotchlite™ retroreflective film, tested to meet the Australian retroreflective standard (AS/NZS 1906.1), and designing every collection with input from the riders themselves — because if a teenager won't put it on their helmet, it doesn't matter how well it works.