For parents of e-bike & e-scooter riders

Your child rides at dusk.
Drivers need to see them.

SEEN decals look like a matte style choice by day — then blaze bright white the instant a headlight hits them. Safety gear they'll actually want to wear.

Pre-Order now See the designs
Hover for headlight
DAY NIGHT

↑ Tap to see what a driver sees at night

The worry every
e-rider parent knows

It's dusk, light's fading and your child is on their way home. We know you worry, we do too. SEEN Reflective means as soon as a car approaches your child, they, their bike and their gear, lights up to signal the driver to slow down. SEEN is the protective e-rider solution that gives peace of mind.

Show your child this part

Designs they'd actually choose

Four collections, each its own look. Tap a collection to see the designs inside. Use the finish selector to match their helmet, then flip to NIGHT to watch them light up.

Coastal

Headland

Surf-line waves & coast

▾
Wave
Tide
Fin
Urban

Night Rider

Street, skate & gaming

▾
Flash
Bolt
Edge
Future

Vector

Techwear geometry

▾
Prism
Grid
Node
M.
Personal

Signature

Your initials, number or icon

▾
JInitial
07Number
Icon

Matte by day.
Lit up at night.

The same stealth-to-bright reveal across helmets and bike/scooter frames. Flip the NIGHT toggle to see the difference.

Helmet decals

For ABS & polycarbonate shells

Frame decals

For alloy, steel & carbon frames

Tested & certified

Safety specifications

Every SEEN decal is built to meet the Australian retroreflective standard. Engineered protection with measurable performance.

Class R

Reflectivity benchmarked to AS/NZS 1906.4. The Australian and New Zealand standard for retroreflective materials.

UV & weather

Engineered to hold adhesion, colour and reflective return through Australian sun, rain and daily riding.

Certified path

Building toward an ACCC-approved certification trade mark — so "meets the standard" is independently verified, not just claimed.

In the pack

What we deliver

Helmet decal set

Precision-cut retroreflective decals sized for standard teen bike/scooter and e-rider helmets. Peel, place, ride.

Frame decal set

Shaped for round tube profiles — down tube, seat tube and chain stay. Designed to complement the helmet set.

Three finishes

Stealth Black, Ghost Silver or Graphite — all return the same bright white at night, matched to the most common helmet colours.

Four collections

Headland, Night Rider, Vector or Signature — pick the identity that fits your rider, not a generic sticker.

Be first to get your child
lit up at night

Join the first parents to get their e-rider night time ready. Sign up below for instant notifications for the first round of designs.

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You'll be the first parents notified when the SEEN designs are ready to dispatch. Watch your inbox.

Our story

Why we built SEEN

We started SEEN because we saw the same thing every parent sees: teenagers riding e-bikes at dusk on roads that weren't designed for them, wearing nothing reflective because nothing reflective looked like something they'd choose.

So we made a different kind of safety product. One that works like a road sign when headlights find it, but looks and feels like a design choice the rest of the time. Stealth retroreflective decals in a tight palette of neutrals — because the only thing that matters at night is a bright, clean return, and the only thing that matters by day is that they'll actually wear it.

We're building SEEN from the Northern Beaches of Sydney, testing everything against the Australian retroreflective standard (AS/NZS 1906.4), and designing every collection with input from the riders themselves — because if a teenager won't put it on their helmet, it doesn't matter how well it works.

FAQs

Common questions

SEEN decals use retroreflective vinyl — a material that bounces light directly back toward its source. In daylight, they look like a matte, neutral design. When a car's headlights hit them at night, they flare bright silver-white, making the rider instantly visible to the driver.

No. The adhesive is designed for ABS and polycarbonate helmet shells and for aluminium, steel and carbon bike frames. It removes cleanly without leaving residue or damaging the surface.

SEEN decals are engineered to hold adhesion, colour and reflective performance through daily riding, Australian sun and rain. With normal use, you can expect them to last well over a year.

Reflectivity is benchmarked to AS/NZS 1906.4 Class R — the Australian and New Zealand standard for retroreflective materials. We're also pursuing an ACCC-approved certification trade mark for independent verification.

Yes. Four collections (Headland, Night Rider, Vector and Signature) in three finishes (Stealth Black, Ghost Silver, Graphite). Every finish returns the same bright silver-white at night.

A full set of helmet decals and frame decals in your chosen collection and finish, with application instructions included. Everything a rider needs for both surfaces.